Our case study was about the Brand Patagonia and we talked about their social media strategy using website as Facebook or Youtube.
They have 160,000 fan who like the page but just 2,800 people who "talking about this". The difference is that talking about involve people with the brand, they post about it or share some information.
We observed that they have some effort to put in its Facebook strategy. The organization should more interact with the people who post, respond to them and add more updates about the brand. They are doing a good job on their website because they use interactive video about the production of their product.
In conclusion we think Patagonia's social media plan is good but they can improve it!
They have 160,000 fan who like the page but just 2,800 people who "talking about this". The difference is that talking about involve people with the brand, they post about it or share some information.
We observed that they have some effort to put in its Facebook strategy. The organization should more interact with the people who post, respond to them and add more updates about the brand. They are doing a good job on their website because they use interactive video about the production of their product.
In conclusion we think Patagonia's social media plan is good but they can improve it!
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